Hello! My name is Samuel. I’m a lateral thinker with a great eye for detail.
I’m also a conceptual art director working both in print and digital. I enjoy creating beautiful, immersive and captivating stories. Telling them visually gets me excited.
I was born and raised living the simple life on a commercial grain farm near Caledon in the Western Cape of South Africa.
Once just a hobby and a form of creative expression, design and art direction has become my full time occupation. I studied at the University of Stellenbosch where I finished my degree in Visual Communication Design in 2009 and this has formed the basis of my professional career.
I currently work full time as a senior art director at Arc, a member of the Publicis Africa Group, in Cape Town, a below the line integrated communications agency which specialises in customer relationship management, loyalty programs and direct marketing. Responsibilities include producing concepts and ideas for the visual elements of advertising campaigns, working on great brands such as M&M’s, Philip Morris International, Adidas, Reebok, the City of Cape Town, BMW, MINI, Virgin Active, Royco, Protea Hotels and Sanlam.
I never want to stop learning, growing and mastering new skills and that is why I encourage creative collaborations of all kinds.
Nobody is you and that is your power.