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Showmax recruitment campaign
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Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...

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Direct marketing campaign
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Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...

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Royco wet cook-in sauce launch campaign
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....

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DueSouth brand review
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Arc was asked to compile a conceptual review of the DueSouth brand identity and align it with its new position. It was seen as being too masculine and not...

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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. I was tasked with integrating this platform into the existing website....

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Lowla minivan concept
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...

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