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Royco Wet Cook In Sauce
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces.  ...

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Marlboro Zeta Tactical Point of Sale Merchandise Design
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Lianne Mazzullo Conceptual ideas for point of sale merchandise for Marlboro Red ZETA. CONFIDENTIAL. Work in progress as of January 2015 by Owen Kessel Leo Burnett (OKLB) for review by PMSA. Concepts for internal discussion of OKLB and PMSAincluding their affiliates and are aimed exclusively...

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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter:┬áLianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. Arc was tasked with integrating this platform into the existing website....

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Van Deijl Jewellers website design
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo Developer: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image...

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Ultra Buddy App
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo As part of the Ultra Dog pitch, we were tasked to create an app that would serve as a place where users can track their pet cover, upload special moments and communicate directly with a...

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