Marlboro Zeta Tactical Point of Sale Merchandise Design
Agency: Arc SA
Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI)
Creative director: Quinton Luck
Copywriter: Lianne Mazzullo
Conceptual ideas for point of sale merchandise for Marlboro Red ZETA.
CONFIDENTIAL. Work in progress as of January 2015 by Owen Kessel Leo Burnett (OKLB) for review by PMSA. Concepts for internal discussion of OKLB and PMSAincluding their affiliates and are aimed exclusively at adult smokers. All third party images/brands/materials are for illustration of ideas only. Not for external distribution. The work represented in this presentation is the sole copyright of Owen Kessel Leo Burnett (OKLB). No portion of this work may be reproduced and is for internal presentation only, no rights have been negotiated and no waivers are inferred. Copyright © 2014 All rights reserved.