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Nestlé Recipes with Love website

Posted on Oct 28, 2019 by in Graphic Design, Identity Design, Web Design |

Agency: Arc SA
Creative Director: Kathryn McKay
Copywriter: Nick Gertsch
Developer: Simphiwe Tebe

The website needed an update. The goals were to make it easy to navigate, mobile friendly with a lot of appetite appeal. It should incorporate other Nestlé brands such as Maggie, Chocolate, Cocoa & Klim.

It also needs to include a WhatsApp feature so people can receive recipes on their phones as well as a rating & review feature so the user can favourite a recipe.

The client also wanted to incorporate database registration to start a CRM programme.

The brand is taking a modern twist to its approach, so the copy has been kept fresh.

The biggest curveball to design and development was that this website needed to adhere to Nestlé international standards which stipulates the use of Drupal as a CMS platform.

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