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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter:┬áLianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. Arc was tasked with integrating this platform into the existing website....

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Lowla Minivan Concept
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...

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Marlboro Beyond
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Ryno Smit We were approached by Owen Kessel / Leo Burnett to work on a campaign for their client Philip Morris International (PMI) on the product Marlboro Beyond. It had experienced low awareness amongst LAS 18-24. The brand lacked identity to make people talk about...

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Marlboro Zeta Tactical Point of Sale Merchandise Design
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Lianne Mazzullo Conceptual ideas for point of sale merchandise for Marlboro Red ZETA. CONFIDENTIAL. Work in progress as of January 2015 by Owen Kessel Leo Burnett (OKLB) for review by PMSA. Concepts for internal discussion of OKLB and PMSAincluding their affiliates and are aimed exclusively...

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