Showmax Recruitment Campaign
Agency: Arc SA
Creative Director: Quinton Luck
Copywriter: Amy Bach
Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations.
These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base.
This campaign was viewed as a proof of concept trial for Arc in terms of what we could do to aid the recruitment efforts.