Dan and Eglantine contacted me to help them with establishing a new brand that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories. The brief was for something friendly and colourful...
Pyumo provides a convenient and authentic tasting curry solution to the local market. They needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc. They really like the use of paisley design and interesting holding...
The MyToyota app is designed by Toyota South Africa to provide a platform for Toyota owners and enthusiasts to quick and direct access to all information and services related to their vehicle(s). I worked on the artwork as part of a CRM pitch at Arc SA, considering various customer touch points, from showroom and in-vehicle reminders to SMS and email notifications. Toyota South Africa...
Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to...
The City of Cape Town needed a colourful branded bus to take their newly published Smart Living handbook into the community to educate children at schools about the importance of smart living. The brief was to make it stand out and be bright and cheerful and to use the cover of the handbook as direction. The illustrations are friendly and consumer friendly and also...
Lindie Buirski: Project ManagerAnna du Plessis: Account DirectorJunaid Jacobs: DTP & finished ArtAletta Kruger: Corporate PublicationsJanine Brits: ProofreadingPrinted by Tandym Print in Cape Town Launched in 2007 for the first time, this is the fifth edition of the City of Cape Town’s Smart Living Handbook.The handbook was developed to make sustainable and resilient living a reality for all residents. It provides practical steps that households can take to make...
Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...
This publication aims to record the story of the Granary building and its restoration, and to provide a chronicle of the events leading up to the fully restored complex. It also acknowledges the dedication of everyone who worked on the project, especially the men and women whose hands made this project a reality. This book includes historical maps and pictures of the building, as...
Agency: Arc SACreative Director: Kathryn McKayCopywriter: Nick GertschDeveloper: Simphiwe Tebe The website needed an update. The goals were to make it easy to navigate, mobile friendly with a lot of appetite appeal. It should incorporate other Nestlé brands such as Maggie, Chocolate, Cocoa & Klim. It also needs to include a WhatsApp feature so people can receive recipes on their phones as well as...
Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...
Jonathan Ball Publisher requested that strong type carried this design. The type had to be punchy – while not looking too much like an echo of the author’s previous book published by Wits Press (South Africa’s Suspended Revolution), which had a gritty, blocky type and was very yellow. The challenge here was for the cover not too look too much like an academic book, or a...
Agency: Arc SACreative Director: Kathryn McKayCopywriter: Lianne Mazzullo With Royco’s updated brand positioning and CI, the brand is dismantling the expectations we have of daily, inventive, picture-perfect meals and promoting a new kind of food experience: a perfectly, imperfect one. The website was requested to tie in with this idea and the execution was to visually bring to life and re-imagine what dinner time...
Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....
Sarah Rushmere: Project ManagerAnna du Plessis: Account DirectorDesmond Büchler: Art DirectorJunaid Jacobs: DTP & finished ArtAletta Kruger: Corporate PublicationsJanine Brits: ProofreadingPrinted by Tandym Print in Cape Town The Cape Town Water Strategy sets the City on course towards a future in which there will be sufficient water for all, and which is resilient to the possible impacts of climate change. The harsh lessons we learned during our brush with...
Agency: Arc SA Creative Director: Quinton Luck Copywriter: Ryno Smit Redesign the website for adidas3stripes. This programme (and the website) is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop. Use the redesigned website for adidas3stripes...
Willem Claassens: Project Manager of the Integrated Annual ReportAnna du Plessis: Account DirectorJunaid Jacobs: DTP & finished ArtAletta Kruger: Corporate PublicationsBruce Sutherland: PhotographyYolande Zeelie: FinancePrinted by Tandym Print in Cape Town This 2018/19 integrated annual report builds on the City’s integrated reporting in previous years, and aligns as far as possible with the recommendations of the 2016 King Report on Corporate Governance for South...
Agency: Arc SACreative director: Quinton LuckCopywriter: Lianne MazzulloDeveloper: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image of being both...
Agency: Arc SACreative Director: Kathryn McKayCopywriter: Tara Cawthra The City of Cape Town is a world class employer, with over 27 000 staff members who work in a wide range of disciplines. The City is committed to retaining, growing and attracting talent, developing a fair work environment that allows for recognition and reward, and creating a better workplace for all employees. We created this...
This 2017/18 integrated annual report builds on the City’s integrated reporting in previous years. It aligns as far as possible with the recommendations of the 2016 King Report on Corporate Governance in South Africa (or King IV) as well as internationally accepted standards for integrated reporting. This report provides information about the City of Cape Town administration’s financial, operational, social and environmental performance for...
Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to...
Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...
