Agency: Arc SAClient: AckermansCreative Director: Kathryn McKay Ackermans wanted to run a mini campaign to get customers to give them feedback about their shopping experience that they can share with their staff to inspire and motivate them, and hopefully find out any pain points. They therefore want to get their customers to share the who, where and what of moments that matter. All work done...
Agency: Arc South AfricaClient: Virgin Active South AfricaCreative Director: Quinton LuckCopywriter: Lianne Mazzullo Virgin Active Sales Toolkit: Empowering Teams for Seamless Member Engagement Virgin Active needed a solution to streamline communication within their sales team and enhance their member outreach process. The challenge was to create a toolkit that would make it easy for staff to access essential resources quickly, ensuring consistency in messaging....
Client: Budget InsuranceAgency: Arc South AfricaSenior Art Director: Sam van StraatenDesigner: Deanndra SubramoneyMotion Graphics: Junaid Jacobs Budget Insurance wanted to encourage their customers to self-service a lot more. They wanted to move customers away from calling a call centre and asking for things like ‘I need to make changes or update my policy details’. These are small things that they can do themselves online....
Agency: Arc SAClient: <The name and brand has been changed. This project was for presentational purposes only>Account manager: Leana HubbardCreative Director: Jonathan BiggsSenior Arc Director and Designer: Sam van Straaten Project Brief Pyumo, a Durban-based curry brand specialising in curry powders, atchars, and cook-in sauces, engaged us to revitalise their branding and design new packaging for their product line. The objective was to create...
Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...
Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...
The MyToyota app is designed by Toyota South Africa to provide a platform for Toyota owners and enthusiasts to quick and direct access to all information and services related to their vehicle(s). I worked on the artwork as part of a CRM pitch at Arc SA, considering various customer touch points, from showroom and in-vehicle reminders to SMS and email notifications. Toyota South Africa...
Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....
Client: Fairtrade South AfricaAgency: Flame The Fairtrade Label South Africa (FLSA) works to serve the interests and rights of farmers, workers and producers in South Africa. FLSA plays an important role in the implementation and promotion of the Fairtrade Standards and the Fairtrade Mark within the Southern African markets. For this brief, the client wanted an illustration that shows all the important parts of...