Agency: Arc South AfricaClient: Virgin Active South AfricaCreative Director: Quinton LuckCopywriter: Lianne Mazzullo The client approached us to come up with a more effective way for their sales staff to communicate with prospective new members. We put together a sales toolkit portal where sales staff can log in and download various templates like calendar invites, profile pics, appointment reminders and no-show messages, all written...
Steynskraal is a guest farm that offers self catering accommodation in the heart of the Great Karoo. Located about 23km outside Beaufort West (in the direction of Cape Town) and only 4km from the N1 (and independent of the Eskom power network), Steynskraal offers a choice of luxury self-catering units for the discerning traveller. The owners wanted a logo that was simplistic yet iconic,...
Dan and Eglantine contacted me to help them with establishing a new brand called Let’s Braai that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories. The brief was for something...
Client: Budget InsuranceAgency: Arc South AfricaSenior Art Director: Sam van StraatenDesigner: Deanndra SubramoneyMotion Graphics: Junaid Jacobs Budget Insurance wanted to encourage their customers to self-service a lot more. They wanted to move customers away from calling a call centre and asking for things like ‘I need to make changes or update my policy details’. These are small things that they can do themselves online....
Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors. It tells the story of your brand and of the product just by looking at it. The brief from Bone Broth Guy was to create something eye catching that their customers will be...
KADC is an NGO whose major objectives are the prevention and treatment of alcohol and drug dependence. The KADC logo and branding puts helping people in need at its focal point. It is made up of three figures reaching for the sky, combined with various abstract shapes representing growth and movement. The logo uses a hand-written font to tie in the human element at...
Pyumo provides a convenient and authentic tasting curry solution to the local market. They needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc. They really like the use of paisley design and interesting holding...
Bone Broth Guy created this handcrafted, modern twist on sriracha sauce from the Chonbury region in Thailand. It contains no colourants, preservatives or refined sugar. It contains 60% serrano chilli peppers, apple cider vinegar & white wine vinegar, garlic xylitol and xanthan gum. It’s locally made in Cape Town. The brief for this packaging was to use an existing reference as starting point, which...
Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...
Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to be like...
Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...
The MyToyota app is designed by Toyota South Africa to provide a platform for Toyota owners and enthusiasts to quick and direct access to all information and services related to their vehicle(s). I worked on the artwork as part of a CRM pitch at Arc SA, considering various customer touch points, from showroom and in-vehicle reminders to SMS and email notifications. Toyota South Africa...
Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....
Client: Fairtrade South AfricaAgency: Flame The Fairtrade Label South Africa (FLSA) works to serve the interests and rights of farmers, workers and producers in South Africa. FLSA plays an important role in the implementation and promotion of the Fairtrade Standards and the Fairtrade Mark within the Southern African markets. For this brief, the client wanted an illustration that shows all the important parts of...