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PYUMO packaging and brand refresh 2021
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Pyumo, established in 1954, provides a convenient and authentic tasting curry solution. Pyumo needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc. They really liked the Pataks use of paisley design, Sharwoods use of...

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MyToyota App CRM
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The MyToyota app is designed by Toyota South Africa to provide a platform for Toyota owners and enthusiasts to quick and direct access to all information and services related to their vehicle(s). I worked on the artwork as part of a CRM pitch at Arc SA, considering various customer touch points, from showroom and in-vehicle reminders to SMS and email notifications. Toyota South Africa...

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Collagen Peptides packaging
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Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to...

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Smart Living outreach vehicle branding
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The City of Cape Town needed a colourful branded bus to take their newly published Smart Living handbook into the community to educate children at schools about the importance of smart living. The brief was to make it stand out and be bright and cheerful and to use the cover of the handbook as direction. The illustrations are friendly and consumer friendly and also...

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Showmax recruitment campaign
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Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...

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Direct marketing campaign
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Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...

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Royco wet cook-in sauce launch campaign
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....

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DueSouth brand review
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Arc was asked to compile a conceptual review of the DueSouth brand identity and align it with its new position. It was seen as being too masculine and not...

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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. I was tasked with integrating this platform into the existing website....

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Lowla minivan concept
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...

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