KADC is an NGO whose major objectives are the prevention and treatment of alcohol and drug dependence. The KADC logo and branding puts helping people in need at its focal point. It is made up of three figures reaching for the sky, combined with various abstract shapes representing growth and movement. The logo uses a hand-written font to tie in the human element at...
Steynskraal is a guest farm that offers self catering accommodation in the heart of the Great Karoo. Located about 23km outside Beaufort West (in the direction of Cape Town) and only 4km from the N1 (and independent of the Eskom power network), Steynskraal offers a choice of luxury self-catering units for the discerning traveller. The owners wanted a logo that was simplistic yet iconic,...
Dan and Eglantine contacted me to help them with establishing a new brand called Let’s Braai that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories. The brief was for something...
Agency: Arc SAClient: <The name and brand has been changed. This project was for presentational purposes only>Account manager: Leana HubbardCreative Director: Jonathan BiggsSenior Arc Director and Designer: Sam van Straaten Project Brief Pyumo, a Durban-based curry brand specialising in curry powders, atchars, and cook-in sauces, engaged us to revitalise their branding and design new packaging for their product line. The objective was to create...
