Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors. It tells the story of your brand and of the product just by looking at it. The brief from Bone Broth Guy was to create something eye catching that their customers will be...

Bone Broth Guy approached me to design packaging for a new product in their range: freeze dried Coconut Water powder. The client wanted the packaging to be striking and eye catching. It had to stand out from the generic and expected design direction for similar products. The product is in powder form and packaged in a pouch. I chose to go with a darker, more romantic look and...

Project Brief Bone Broth Guy, a Cape Town-based artisanal food producer, developed a handcrafted Sriracha sauce inspired by the flavours of the Chonburi region in Thailand. The sauce is made with 60% serrano chili peppers and contains no colorants, preservatives, or refined sugars. The client sought a packaging design that was simple, unpretentious, and modern, using a specific reference as a starting point. Design...

Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to be like...