Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors. It tells the story of your brand and of the product just by looking at it. The brief from Bone Broth Guy was to create something eye catching that their customers will be...
Bone Broth Guy approached me to design packaging for a new product in their range: freeze dried Coconut Water powder. The client wanted the packaging to be striking and eye catching. It had to stand out from the generic and expected design direction for similar products. The product is in powder form and packaged in a pouch. I chose to go with a darker, more romantic look and...
Pyumo provides a convenient and authentic tasting curry solution to the local market. They needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc. They really like the use of paisley design and interesting holding...
Bone Broth Guy created this handcrafted, modern twist on sriracha sauce from the Chonbury region in Thailand. It contains no colourants, preservatives or refined sugar. It contains 60% serrano chilli peppers, apple cider vinegar & white wine vinegar, garlic xylitol and xanthan gum. It’s locally made in Cape Town. The brief for this packaging was to use an existing reference as starting point, which...
Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. A good packaging will also enable you to differentiate the products from your competitors. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to be like...
Sarah Rushmere: Project ManagerAnna du Plessis: Account DirectorDesmond Büchler: Art DirectorJunaid Jacobs: DTP & finished ArtAletta Kruger: Corporate PublicationsJanine Brits: ProofreadingPrinted by Tandym Print in Cape Town The Cape Town Water Strategy sets the City on course towards a future in which there will be sufficient water for all, and which is resilient to the possible impacts of climate change. The harsh lessons we learned during our brush with...