The Bay Lodge, a welcoming guesthouse nestled along the shores of Gansbaai, sought a website that reflected the relaxed charm and heartfelt hospitality of their property. They wanted an online presence that would resonate with travelers seeking a tranquil seaside escape, while also showcasing the wealth of natural beauty and adventure awaiting in Gansbaai. The Brief:The goal was to create a website that captured...

Roots Butchery: Serving Tradition with a Modern Twist Roots Butchery, a well-established name in South Africa’s meat industry, needed a website that reflected the quality, variety, and value they bring to their customers. While their in-store experience was second to none, their online presence lacked the functionality and design to complement their reputation. They reached out to me to create a website that would...

Revive Projects: A Digital Facelift for a Dynamic Renovation Business Revive Projects, a forward-thinking renovation and maintenance company, approached me with a challenge: their existing website didn’t reflect their professionalism, expertise, or the high-quality results they consistently deliver. They needed a modern, polished online presence that would resonate with their target audience of homeowners, landlords, and businesses seeking reliable renovation services. The Brief:The primary...

Van Brakel Stoor Padstal: Breathing New Life into a Local Landmark When Van Brakel Stoor Padstal approached me, their goal was clear: to modernise their online presence while preserving the rich heritage and charm of their iconic farm stall. Located in the heart of South Africa’s picturesque countryside, this padstal has been a beloved stop for locals and travelers alike for decades. They needed...

Agency: Arc SA Creative Director: Quinton Luck Copywriter: Ryno Smit Redesign the website for adidas3stripes. This programme (and the website) is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop. Use the redesigned website for adidas3stripes...

Agency: Arc SACreative Director: Kathryn McKayCopywriter: Lianne Mazzullo With Royco’s updated brand positioning and CI, the brand is dismantling the expectations we have of daily, inventive, picture-perfect meals and promoting a new kind of food experience: a perfectly, imperfect one. The website was requested to tie in with this idea and the execution was to visually bring to life and re-imagine what dinner time...

Agency: Arc SACreative Director: Kathryn McKayCopywriter: Nick GertschDeveloper: Simphiwe Tebe The website needed an update. The goals were to make it easy to navigate, mobile friendly with a lot of appetite appeal. It should incorporate other Nestlé brands such as Maggie, Chocolate, Cocoa & Klim. It also needs to include a WhatsApp feature so people can receive recipes on their phones as well as...

Agency: Arc SACreative director: Quinton LuckCopywriter: Lianne MazzulloDeveloper: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image of being both...

Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to...