City of Cape Town Annual Report 2022/23

Posted on Feb 8, 2024 by Sam van Straaten in Book Cover Design, Publication Design |

Agency: Arc SA
Client: City of Cape Town
Account Manager: Leana Hubbard
DTP: Junaid Jacobs
Proofreading: Janine Brits

Project Brief

The City of Cape Town needed their Annual Report 2022/23 to be redesigned, a document showcasing the city’s achievements, financial performance, and strategic initiatives over the year. The objective was to present complex information in a visually engaging and easily digestible format while strictly adhering to the City’s corporate identity and brand guidelines.

Design Solution

To meet the requirements of this brief, I developed a sophisticated and user-friendly layout for the report:

Typography: Utilised a clean sans-serif typeface throughout, ensuring consistency with the City’s corporate identity and enhancing readability.
Colour Palette: Incorporated the City of Cape Town’s official colours, using accent tones to differentiate sections and highlight key data, all in line with the brand guidelines.
Infographics and Data Visualisation: Designed custom graphs, charts, and tables to simplify the presentation of financial and operational metrics.
Imagery: Selected impactful photographs that showcased the city’s vibrant communities, infrastructure projects, and natural beauty.
Section Organisation: Structured the report into clearly defined sections with intuitive navigation, including an interactive table of contents and distinct section dividers, to enhance user experience.
Interactive Features (Digital Version): Included clickable links, a digital table of contents, and embedded multimedia elements for an enhanced reader experience.

Outcome

The completed “Annual Report 2022/23” was praised for its clarity, visual appeal, and adherence to the City’s branding standards. It successfully communicated the City’s progress and priorities to stakeholders while reinforcing trust and accountability. This project highlights my expertise in creating comprehensive reports that combine detailed information with compelling design, while maintaining strict compliance with corporate identity guidelines.