City of Cape Town’s Procurement Transparency Report 2021/22

Agency: Arc SA
Client: City of Cape Town
Project Manager: Leana Hubbard
DTP: Junaid Jacobs
Proofreading: Janine Brits

Project Brief

The City of Cape Town approached me via the Arc SA agency to design an engaging and professional layout for their “Procurement Transparency Report 2021/22.” The goal was to present complex data and insights in a way that is visually accessible and easy to navigate. The report needed to reflect the city’s commitment to transparency and good governance while adhering to strict branding guidelines.

Design Solution

To meet the brief, I developed a clean and modern layout with the following key features:

• Typography: Utilised a professional sans-serif typeface to enhance readability and maintain a clean aesthetic.
• Colour Palette: Incorporated the City of Cape Town’s official colours to ensure brand consistency while using subtle accents to differentiate sections.
• Data Visualisation: Designed clear and visually appealing charts, graphs, and infographics to simplify complex procurement data.
• Structure: Organised the report into well-defined sections with clear headings and ample white space to improve flow and readability.
• Interactive Elements (Digital Version): For the digital format, added clickable links and an interactive table of contents to enhance user experience.

Outcome

The final design effectively balanced form and function, making the report both informative and visually engaging. Feedback from the City of Cape Town highlighted the professional presentation and the accessibility of the content. This project exemplifies my ability to translate complex information into a compelling design that aligns with client objectives.