Coconut Water powder packaging design

Bone Broth Guy approached me to design packaging for a new product in their range: freeze dried Coconut Water powder. The client wanted the packaging to be striking and eye catching. It had to stand out from the generic and expected design direction for similar products. The product is in powder form and packaged in a pouch.

I chose to go with a darker, more romantic look and feel, featuring a beautiful watercolour painting of tropical leaves and flowers. The design roll out process includes a variety of touch points including a design for a box and gift bag, a special water bottle specifically designed to drink the product when mixed with water, and designs for a web page and social media content.