Collagen Peptides packaging design

Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors. It tells the story of your brand and of the product just by looking at it.

The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to be like a work of art.

I chose to go with the concept of abundance, just like collagen is abundant in our human bodies. I illustrated this with a vibrant and exciting forest scene, with the main focus on a fabulous parrot taking flight. The parrot becomes a wonderful graphic device to use in various marketing materials.

Collagen is the most abundant and one of the most important building blocks in the human body. Bone Broth Guy’s premium Hydrolysed Collagen Peptides are easy to digest & quick to dissolve in hot or cold liquids. Collagen Peptides boost skin, joint, bone & gut health, strengthen hair & nails, and support healthy ageing. Collagen Peptides are excellent for sports nutrition & muscle recovery. Boost your intake of essential amino acids, which are often missing from Western diets. 

The product has three size variants: 200g, 400g and 800g.