Navigation Menu+

Display advertising banner design

Project 1: Smart Living Handbook design & rollout


Launched in 2007 for the first time, this is the fifth edition of the City of Cape Town’s Smart Living Handbook. The handbook was developed to make sustainable and resilient living a reality for all residents. It provides practical steps that households can take to make their homes safer and save them money, while also reducing their environmental impact.

Different types of households are faced with different environmental issues. High-income households may find that they are high consumers of electricity and need to explore ways to reduce their consumption. Informal households, on the other hand, may find that their greatest problem is householders’ health and safety due to the unsafe use of energy. The City hopes that this handbook will be relevant and useful to all Cape Town homes.

This publication aims to provide residents with information and practical actions to implement in order to protect the environment, save money and make their homes a safer place to live in. Each of the six chapters (Water, Waste, Energy, Environment, Transport and Heritage) provide key challenges, what the City is doing to manage the resource or issue, what the resident can do at home, and practical resources and steps for implementation.

The printed publication is used in face-to-face educational workshops, but it is, like all City publications, also available online.

The publication was also accompanied by exhibition and activation materials such as wall and roller banners and vehicle branding.

Display banners

Medium banner | 300×250 | 67kb

Leaderboard | 728×90 | 38kb

Wide skyscraper | 160×600 | 61kb

Halfpage | 300×600 | 103kb

Project 2: Let’s Braai branding & rollout

Dan and Eglantine contacted me to help them with establishing a new brand called Let’s Braai that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories. 

The brief was for something friendly and colourful that appeals to both SA expats living in the UK and new customers in the UK who do not yet know South African braai culture. 

Dan and Eglantine have a passion for BBQ’ing the Southern African way, but their mix of French and South African heritage makes their social get togethers something uniquely special. Even their 5 year old loves collecting sticks for kindling, and loves her dads Fries on the Braai.

Let’s Braai is the culmination of their passion for the BBQ and equipping you to experience the ultimate BBQ.

Come rain or shine South Africans braai any time of the day, and every braai experience is unique.

If you are South African and you are lighting your fire with Let’s Braai wood, you will be transported back in time to that happy place, great memory of a braai experience you had.

Display banners

Medium banner | 300×250 | 76kb

Leaderboard | 728×90 | 78kb

Wide skyscraper | 160×600 | 105kb

Halfpage | 300×600 | 142kb

Project 3: Sanlam Personal Loans Dream to Drive Competition

Dream to Drive is an annual competition in which one lucky Sanlam customer gets to drive away in a brand new car.

To be considered for entry into the competition, customers must pay their loan repayments for at least six consecutive months. The selected customers then receive an email notifying them of their eligibility. All they have to do then is confirm their entry…and keep their loan account current. Entrants who fulfil their payment obligation during the competition period go into the final draw for the prize.

Email to opt-in to competition

Display banners

Medium banner | 300×250 | 140kb

Leaderboard | 728×90 | 131kb

Wide skyscraper | 160×600 | 118kb

Halfpage | 300×600 | 115kb

Contact me | +27 (0)83 359 2837 | © Sam van Straaten