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Fairtrade illustration

Posted on Aug 26, 2013 by in Art Direction |

Client: Fairtrade South Africa
Agency: Flame

The Fairtrade Label South Africa (FLSA) works to serve the interests and rights of farmers, workers and producers in South Africa. FLSA plays an important role in the implementation and promotion of the Fairtrade Standards and the Fairtrade Mark within the Southern African markets.

For this brief, the client wanted an illustration that shows all the important parts of the organisation in an interesting way which could then be used on branded shirts at fairs and various marketing materials.

My solution was to use the leaf shapes from the logo in various sizes and positions and fill it in a heart shape. There is also an outline of Africa in the middle that serves as a holding shape for the logo and main brand message.

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