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Let’s Braai branding

Posted on May 20, 2021 by in Art Direction |

Dan and Eglantine contacted me to help them with establishing a new brand that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories.

The brief was for something friendly and colourful that appeals to both SA expats living in the UK and new customers in the UK who do not yet know South African braai culture.

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