Lowla minivan concept
Agency: Arc SA
Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI)
Creative director: Quinton Luck
Copywriter: Amy Bach
Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’ products in various ways. We came up with a fun loving character based on the Lowla persona.
CONFIDENTIAL. Work in progress as of January 2015 by Owen Kessel Leo Burnett (OKLB) for review by PMSA. Concepts for internal discussion of OKLB and PMSAincluding their affiliates and are aimed exclusively at adult smokers. All third party images/brands/materials are for illustration of ideas only. Not for external distribution. The work represented in this presentation is the sole copyright of Owen Kessel Leo Burnett (OKLB). No portion of this work may be reproduced and is for internal presentation only, no rights have been negotiated and no waivers are inferred. Copyright © 2014 All rights reserved.