Portfolio
Unseen Veins book cover design
In Unseen Veins by Natasha Devalia, the complexities of how we label ourselves and where we belong are laid bare, from the place where we are born, to our parents’ heritage, to our name’s origin, we are asked to ‘choose a side’. This poet hopes for a world where their children can choose their own...
Virgin Active Sales Toolkit
Agency: Arc South AfricaClient: Virgin Active South AfricaCreative Director: Quinton LuckCopywriter: Lianne Mazzullo The client approached us to come up with a more effective way for their sales staff to communicate with prospective new members. We put together a sales toolkit portal where sales staff can log in and download various templates like calendar invites, profile pics, appointment reminders and no-show messages, all written and designed in the special Virgin Active tone, and look and feel. These can either be sent via email, SMS or...
City of Cape Town Annual Report 2022/23
Integrated annual report for the year ended 30 June 2023 The City of Cape Town’s integrated annual report provides an overview of the municipality’s delivery on its strategic plans and initiatives outlined in the Integrated Development Plan (2022–2027). The City is emboldened by their vision for Cape Town to be a city of hope for all, and they are making progress across a range of strategic priority areas. This integrated annual report summarises the progress made in the first full financial year of their term of office as they...
Steynskraal Guest Farm logo & branding
Steynskraal is a guest farm that offers self catering accommodation in the heart of the Great Karoo. Located about 23km outside Beaufort West (in the direction of Cape Town) and only 4km from the N1 (and independent of the Eskom power network), Steynskraal offers a choice of luxury self-catering units for the discerning traveller. The owners wanted a logo that was simplistic yet iconic, balancing the classic and the modern. My approach was to use two iconic elements from the farm in a modern stylised way. I opted for...
Let’s Braai logo & branding design
Dan and Eglantine contacted me to help them with establishing a new brand called Let’s Braai that introduces South African braai culture to the UK. The main customer facing touch point is the website, where they will start out by selling South African braai wood like kameeldoring, sekelbos and rooikrans. They will eventually also sell braai utensils and accessories. The brief was for something friendly and colourful that appeals to both SA expats living in the UK and new customers in the UK who do not yet know South...
SADC WEF Nexus Guidelines
Design studio: Otto CreativeClient: SADC This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of SADC and GWP and can in no way be taken to reflect the views of the European Union. The Southern African Development Community (SADC) Nexus Dialogue Project “Fostering Water, Energy and Food (WEF) Security Nexus Dialogue and Multi-Sector Investment in the SADC Region” is a project supported by the European Commission as part of the global ‘Nexus Regional Dialogues Programme’. The overall...
Budget Insurance Online Campaign
Client: Budget InsuranceAgency: Arc South AfricaSenior Art Director: Sam van StraatenDesigner: Deanndra SubramoneyMotion Graphics: Junaid Jacobs Budget Insurance wanted to encourage their customers to self-service a lot more. They wanted to move customers away from calling a call centre and asking for things like ‘I need to make changes or update my policy details’. These are small things that they can do themselves online. Budget wanted to drive traffic online and rather get customers to do these things themselves online. They wanted to ensure customers familiarise themselves with the...
UNICEF COVID-19 & Beyond book design
The concept of ‘COVID-19 & Beyond: Through A Youth Lens’ was born out of the recognition that the impact of the pandemic years on children and young people has largely not been told through the eyes of youth themselves. The project engaged young people to help them express their stories through words and visual imagery about how they navigated the COVID-19 years at a transitional moment in their lives. The book provides a reflection and powerful account of resilience and determination to build a safer, fairer and better society...
Collagen Peptides packaging design
Product packaging design plays a very important role in branding items in the retail environment. The ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors. It tells the story of your brand and of the product just by looking at it. The brief from Bone Broth Guy was to create something eye catching that their customers will be proud to display in their kitchens and not hide in a cupboard. It needed to be like a work of art. I chose to go...
KADC rehabilitation centre logo & branding design
KADC is an NGO whose major objectives are the prevention and treatment of alcohol and drug dependence. The KADC logo and branding puts helping people in need at its focal point. It is made up of three figures reaching for the sky, combined with various abstract shapes representing growth and movement. The logo uses a hand-written font to tie in the human element at the core of the organisation. It uses vibrant colours to create an uplifting and positive feeling. Colors on branding & marketing materials bring to life...