Portfolio
City of Cape Town Annual Report 2022/23
Agency: Arc SAClient: City of Cape TownAccount Manager: Leana HubbardDTP: Junaid JacobsProofreading: Janine Brits Project Brief The City of Cape Town needed their Annual Report 2022/23 to be redesigned, a document showcasing the city’s achievements, financial performance, and strategic initiatives over the year. The objective was to present complex information in a visually engaging and easily digestible format while strictly adhering to the City’s corporate identity and brand guidelines. Design Solution To meet the requirements of this brief, I developed a sophisticated and user-friendly layout for the report: Typography: Utilised...
Black & White agency website design
Black & White: Building Meaningful Connections Through a Refined Online Presence Black & White, a Cape Town-based agency specialising in direct marketing, CRM, and loyalty solutions, needed a website that would encapsulate their ethos of creating meaningful connections. The aim was to establish a sleek, professional platform that communicated their expertise and showcased the services they offer to drive response and ROI for their clients. The Brief:The challenge was to design a website that reflected the brand’s sophisticated approach while remaining approachable and engaging. Key objectives included highlighting their...
City of Cape Town’s Procurement Transparency Report 2021/22
Agency: Arc SAClient: City of Cape TownProject Manager: Leana HubbardDTP: Junaid JacobsProofreading: Janine Brits Project Brief The City of Cape Town approached me via the Arc SA agency to design an engaging and professional layout for their “Procurement Transparency Report 2021/22.” The goal was to present complex data and insights in a way that is visually accessible and easy to navigate. The report needed to reflect the city’s commitment to transparency and good governance while adhering to strict branding guidelines. Design Solution To meet the brief, I developed a...
Ackermans Moments That Matter campaign
Agency: Arc SAClient: AckermansCreative Director: Kathryn McKay Ackermans wanted to run a mini campaign to get customers to give them feedback about their shopping experience that they can share with their staff to inspire and motivate them, and hopefully find out any pain points. They therefore want to get their customers to share the who, where and what of moments that matter. All work done through Arc SA...
Virgin Active Sales Toolkit
Agency: Arc South AfricaClient: Virgin Active South AfricaCreative Director: Quinton LuckCopywriter: Lianne Mazzullo Virgin Active Sales Toolkit: Empowering Teams for Seamless Member Engagement Virgin Active needed a solution to streamline communication within their sales team and enhance their member outreach process. The challenge was to create a toolkit that would make it easy for staff to access essential resources quickly, ensuring consistency in messaging. The Brief:The task was to develop an easy-to-use digital toolkit, featuring customizable templates for key communication such as appointment reminders, promotional materials, and follow-ups. The...
The Bay Lodge Gansbaai website design
The Bay Lodge, a welcoming guesthouse nestled along the shores of Gansbaai, sought a website that reflected the relaxed charm and heartfelt hospitality of their property. They wanted an online presence that would resonate with travelers seeking a tranquil seaside escape, while also showcasing the wealth of natural beauty and adventure awaiting in Gansbaai. The Brief:The goal was to create a website that captured The Bay Lodge’s cozy, inviting atmosphere and stunning location. It needed to make potential guests feel welcome and at ease, providing all the information they’d...
Unseen Veins book cover design
For Unseen Veins, a poignant collection of poetry by Natasha Devalia, I was tasked with creating a cover that encapsulates the intricate and deeply personal themes of identity, heritage, and belonging explored in the collection. The design needed to visually represent the complexity of navigating cultural labels and the freedom to choose one’s own path. The cover features a delicate balance of subtle textures and organic elements, inspired by veins as metaphors for connection and inheritance. By blending soft, muted colours with layered illustrations, I aimed to evoke the...
Revive Projects website design
Revive Projects: A Digital Facelift for a Dynamic Renovation Business Revive Projects, a forward-thinking renovation and maintenance company, approached me with a challenge: their existing website didn’t reflect their professionalism, expertise, or the high-quality results they consistently deliver. They needed a modern, polished online presence that would resonate with their target audience of homeowners, landlords, and businesses seeking reliable renovation services. The Brief:The primary goal was to create a website that not only showcased Revive Projects’ impressive portfolio but also highlighted their wide range of services, from small-scale repairs...
City of Cape Town Council Overview Handbook
Design agency: Arc SAClient: City of Cape TownProject Manager: Leana HubbardDTP: Junaid JacobsProofreading: Janine Brits Project Brief The City of Cape Town tasked me with designing a comprehensive and user-friendly layout for their “Council Overview Handbook.” This handbook serves as an orientation guide, offering key information about the municipality, including its structure, finances, service delivery, and strategic priorities. The design needed to convey professionalism and accessibility while adhering to the City’s branding standards. Design Solution To fulfil this brief, I created a layout that balances functionality with aesthetic appeal: Typography: Selected...
KADC rehabilitation centre logo & branding design
KADC is an NGO whose major objectives are the prevention and treatment of alcohol and drug dependence. The KADC logo and branding puts helping people in need at its focal point. It is made up of three figures reaching for the sky, combined with various abstract shapes representing growth and movement. The logo uses a hand-written font to tie in the human element at the core of the organisation. It uses vibrant colours to create an uplifting and positive feeling. Colors on branding & marketing materials bring to life...