PYUMO packaging and brand refresh 2021
Pyumo, established in 1954, provides a convenient and authentic tasting curry solution. Pyumo needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc.
They really liked the Pataks use of paisley design, Sharwoods use of different holding devices for the different cuisines, e.g. Indian versus Thai or Chinese.
They wanted a unique combination of African and authentic Indian design elements to represent India in Africa.