PYUMO packaging design and brand refresh

Pyumo provides a convenient and authentic tasting curry solution to the local market. They needed a consolidated brand look and feel and brand CI. Pyumo wanted a brand identity that brings together all product ranges and how the new look and feel can be executed across different platforms e.g. digital, print, POS etc.

They really like the use of paisley design and interesting holding devices for the different cuisines, e.g. Indian versus Thai or Chinese.

They wanted a unique combination of African and authentic Indian design elements to represent India in Africa.