Royco wet cook-in sauce launch campaign
Agency: Arc SA
Creative Director: Quinton Luck
Copywriter: Tara Cawthra
Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces.