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Smart Living outreach vehicle branding

Posted on Apr 8, 2021 by in Art Direction |

The City of Cape Town needed a colourful branded bus to take their newly published Smart Living handbook into the community to educate children at schools about the importance of smart living.

The brief was to make it stand out and be bright and cheerful and to use the cover of the handbook as direction. The illustrations are friendly and consumer friendly and also appeal to children. Each illustration covers a specific topic in the book, from water to waste and even heritage.

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