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Virgin Active Sales Toolkit

Posted on Aug 8, 2023 by in Art Direction, Website Design |

Agency: Arc South Africa
Client: Virgin Active South Africa
Creative Director: Quinton Luck
Copywriter: Lianne Mazzullo

Virgin Active Sales Toolkit: Empowering Teams for Seamless Member Engagement

Virgin Active needed a solution to streamline communication within their sales team and enhance their member outreach process. The challenge was to create a toolkit that would make it easy for staff to access essential resources quickly, ensuring consistency in messaging.

The Brief:
The task was to develop an easy-to-use digital toolkit, featuring customizable templates for key communication such as appointment reminders, promotional materials, and follow-ups.

The Solution:
A clean, intuitive digital interface was developed where sales staff could quickly access and download templates for email, SMS, and WhatsApp communications. The toolkit ensured that all materials reflected Virgin Active’s branding, tone, and style, promoting professionalism and efficiency. The user experience was prioritized, making the process smooth and effective for busy team members.

The Result:
The toolkit streamlined Virgin Active’s sales processes, saving valuable time for staff while maintaining consistency in communication. This resource ultimately enhanced their outreach and led to more efficient member conversions.

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