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Showmax recruitment campaign
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Agency: Arc SACreative Director: Quinton LuckCopywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This campaign was...

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Cape Town’s Old Granary
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This publication aims to record the story of the Granary building and its restoration, and to provide a chronicle of the events leading up to the fully restored complex. It also acknowledges the dedication of everyone who worked on the project, especially the men and women whose hands made this project a reality. This book includes historical maps and pictures of the building, as...

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Nestlé Recipes with Love website
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Nick GertschDeveloper: Simphiwe Tebe The website needed an update. The goals were to make it easy to navigate, mobile friendly with a lot of appetite appeal. It should incorporate other Nestlé brands such as Maggie, Chocolate, Cocoa & Klim. It also needs to include a WhatsApp feature so people can receive recipes on their phones as well as...

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Direct marketing campaign
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Creative director: Kathryn MckayAgency: Arc SA Think snail mail is dead? Think again! Recent international statistics have shown a resurgence in the demand for direct mail. The more cluttered the inbox, the emptier the mail box – something which has resulted in consumers being much more receptive to personalised pieces that arrive directly to their homes. Outer envelope – front Outer envelope – back Letter and...

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Rebels & Rage book cover design
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Jonathan Ball Publisher requested that strong type carried this design. The type had to be punchy – while not looking too much like an echo of the author’s previous book published by Wits Press (South Africa’s Suspended Revolution), which had a gritty, blocky type and was very yellow. The challenge here was for the cover not too look too much like an academic book, or a...

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Royco website update
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Lianne Mazzullo With Royco’s updated brand positioning and CI, the brand is dismantling the expectations we have of daily, inventive, picture-perfect meals and promoting a new kind of food experience: a perfectly, imperfect one. The website was requested to tie in with this idea and the execution was to visually bring to life and re-imagine what dinner time...

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Royco wet cook-in sauce launch campaign
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....

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City of Cape Town Annual Report 2018/19
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Willem Claassens: Project Manager of the Integrated Annual ReportAnna du Plessis: Account DirectorJunaid Jacobs: DTP & finished ArtAletta Kruger: Corporate PublicationsBruce Sutherland: PhotographyYolande Zeelie: FinancePrinted by Tandym Print in Cape Town This 2018/19 integrated annual report builds on the City’s integrated reporting in previous years, and aligns as far as possible with the recommendations of the 2016 King Report on Corporate Governance for South...

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adidas 3Stripes website & app design
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Ryno Smit Redesign the website for adidas3stripes. This programme (and the website) is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop. Use the redesigned website for adidas3stripes...

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DueSouth brand review
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Arc was asked to compile a conceptual review of the DueSouth brand identity and align it with its new position. It was seen as being too masculine and not...

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Cape Town’s Drought Crisis Communication
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This publication highlights how the City of Cape Town communicated with its residents and other stakeholders during the drought crisis. The publication is packaged in a see-through outer-sleeve filled with a small amount of water to achieve a special effect on the cover. It also comes with a water drop USB containing a PDF of the publication. In 2018, Cape Town came close to...

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Van Deijl Jewellers website design
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Agency: Arc SACreative director: Quinton LuckCopywriter: Lianne MazzulloDeveloper: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image of being both...

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Careers in the City of Cape Town
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Tara Cawthra The City of Cape Town is a world class employer, with over 27 000 staff members who work in a wide range of disciplines. The City is committed to retaining, growing and attracting talent, developing a fair work environment that allows for recognition and reward, and creating a better workplace for all employees. We created this...

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City of Cape Town Annual Report 2017/18
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This 2017/18 integrated annual report builds on the City’s integrated reporting in previous years. It aligns as far as possible with the recommendations of the 2016 King Report on Corporate Governance in South Africa (or King IV) as well as internationally accepted standards for integrated reporting. This report provides information about the City of Cape Town administration’s financial, operational, social and environmental performance for...

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Reebok Delta sign up journey
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to...

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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. I was tasked with integrating this platform into the existing website....

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Ultra Buddy app design
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo As part of the Ultra Dog pitch, we were tasked to create an app that would serve as a place where users can track their pet cover, upload special moments and communicate directly with a...

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Lowla minivan concept
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...

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