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Nestlé Recipes with Love website
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Nick GertschDeveloper: Simphiwe Tebe The website needed an update. The goals were to make it easy to navigate, mobile friendly with a lot of appetite appeal. It should incorporate other Nestlé brands such as Maggie, Chocolate, Cocoa & Klim. It also needs to include a WhatsApp feature so people can receive recipes on their phones as well as...

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Cape Town’s Old Granary
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Agency: Arc SACreative Director: Quinton LuckCopywriter: Tara Cawthra This publication aims to record the story of the Granary building and its restoration, and to provide a chronicle of the events leading up to the fully restored complex. It also acknowledges the dedication of everyone who worked on the project, especially the men and women whose hands made this project a reality. This book includes...

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Careers in the City of Cape Town
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Tara Cawthra The City of Cape Town is a world class employer, with over 27 000 staff members who work in a wide range of disciplines. The City is committed to retaining, growing and attracting talent, developing a fair work environment that allows for recognition and reward, and creating a better workplace for all employees. We created this...

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Royco website update
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Agency: Arc SACreative Director: Kathryn McKayCopywriter: Lianne Mazzullo With Royco’s updated brand positioning and CI, the brand is dismantling the expectations we have of daily, inventive, picture-perfect meals and promoting a new kind of food experience: a perfectly, imperfect one. The website was requested to tie in with this idea and the execution was to visually bring to life and re-imagine what dinner time...

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DueSouth Brand Review
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Arc was asked to compile a conceptual review of the DueSouth brand identity and align it with its new position. It was seen as being too masculine and not...

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Showmax Recruitment Campaign
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This...

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Adidas 3Stripes Website & App design and development
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Ryno Smit Redesign the website for adidas3stripes. This programme (and the website) is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop. Use the redesigned website for adidas3stripes...

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Royco Wet Cook In Sauce
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces....

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Van Deijl Jewellers website design
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Agency: Arc SACreative director: Quinton LuckCopywriter: Lianne MazzulloDeveloper: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image of being both...

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Reebok CRM programme
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to...

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Ultra Buddy App
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo As part of the Ultra Dog pitch, we were tasked to create an app that would serve as a place where users can track their pet cover, upload special moments and communicate directly with a...

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