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DueSouth Brand Review
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Arc was asked to compile a conceptual review of the DueSouth brand identity and align it with its new position. It was seen as being too masculine and not...

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Showmax Recruitment Campaign
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Amy Bach Showmax, a video-on-demand (VOD) subscription service was faced with some steep customer acquisition targets which it had been trying to hit through various acquisition channels, including in-mall activations. These efforts have been declining in effectiveness. Arc was challenged with increasing the acquisition rate and hence the total size of the Showmax subscriber base. This...

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Lowla Minivan Concept
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Amy Bach Owen Kessel / Leo Burnett approached Arc SA to come up with a concept for their client Philip Morris International (PMI) who had an old VW minivan that they would like to refurbish. This minivan would then be used to promote their clients’...

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Marlboro Beyond
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Ryno Smit We were approached by Owen Kessel / Leo Burnett to work on a campaign for their client Philip Morris International (PMI) on the product Marlboro Beyond. It had experienced low awareness amongst LAS 18-24. The brand lacked identity to make people talk about...

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Reebok CRM programme
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Heinrich Benkenstein Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to...

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Adidas 3Stripes Website & App design and development
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Ryno Smit Redesign the website for adidas3stripes. This programme (and the website) is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop. Use the redesigned website for adidas3stripes...

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Royco Wet Cook In Sauce
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Agency: Arc SA Creative Director: Quinton Luck Copywriter: Tara Cawthra Royco requested Arc to create excitement and awareness around the Wet Cook-In range and its new variants in order to drive sales in the top 100 Pick n Pays, Spars and Checkers in South Africa. We focused on a very simple concept that ties back to the convenience of these new sauces.  ...

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Marlboro Zeta Tactical Point of Sale Merchandise Design
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Agency: Arc SA Client: Owen Kessel / Leo Burnett for Philip Morris International (PMI) Creative director: Quinton Luck Copywriter: Lianne Mazzullo Conceptual ideas for point of sale merchandise for Marlboro Red ZETA. CONFIDENTIAL. Work in progress as of January 2015 by Owen Kessel Leo Burnett (OKLB) for review by PMSA. Concepts for internal discussion of OKLB and PMSAincluding their affiliates and are aimed exclusively...

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Royco Let’s Eat platform
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Agency: Arc SA Client: Mars SA Creative director: Quinton Luck Copywriter:┬áLianne Mazzullo Royco needed a home for their Let’s Eat CRM programme. Arc was tasked with integrating this platform into the existing website....

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Van Deijl Jewellers website design
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo Developer: Wilco van Deijl I was requested to come up with a complete redesign of the Van Deijl website and to create a beautiful, sophisticated, up to date, fully responsive website to promote the Van Deijl brand in such a way as to generate real sales. The look and feel needs to reflect the brand-image...

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Ultra Buddy App
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Agency: Arc SA Creative director: Quinton Luck Copywriter: Lianne Mazzullo As part of the Ultra Dog pitch, we were tasked to create an app that would serve as a place where users can track their pet cover, upload special moments and communicate directly with a...

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